Jordan has once again captured the attention of the global travel community. At Virtuoso’s prestigious Under One Sky event, the Jordan Tourism Board (JTB) was awarded the Sustainable Destination Award, a new category celebrating destinations that excel in eco-conscious travel, cultural preservation, and community engagement.

Virtuoso, one of the world’s leading networks for luxury and experiential travel, praised Jordan for its holistic approach to tourism—balancing economic growth with environmental stewardship and cultural authenticity. From supporting Bedouin communities in Wadi Rum to safeguarding the ancient city of Petra, Jordan’s tourism model is an inspiring example of how travel can have a positive impact.

For Axis DMC and our partners, this award reinforces Jordan’s position as a premier choice for travelers seeking meaningful, high-quality experiences. Whether it’s floating in the mineral-rich waters of the Dead Sea, exploring the mosaics of Madaba, or hiking through the Dana Biosphere Reserve, visitors can enjoy unforgettable adventures while knowing their journey contributes to the well-being of local communities and the preservation of natural wonders.

About Virtuoso
Virtuoso is a global network specializing in luxury and experiential travel, with a strong emphasis on sustainability and responsible tourism practices. Its annual awards recognize industry leaders who are setting new standards in travel.

Plan Your Sustainable Journey
At Axis DMC, we are proud to work alongside the Jordan Tourism Board in crafting itineraries that celebrate the country’s beauty and heritage while supporting a sustainable future. Contact us to design your next unforgettable adventure in Jordan.